The Three Rules: How Exceptional Companies Think by Michael E. Raynor & Mumtaz Ahmed

Author:Michael E. Raynor & Mumtaz Ahmed [Raynor, Michael E.]
Language: eng
Format: epub, mobi
Publisher: Portfolio
Published: 2013-05-29T16:00:00+00:00

Change to Stay the Same

The absence of any rules beyond the first two has important implications for how exceptional companies adapt. As with questions of position (better before cheaper) and profitability (revenue before cost), whether exceptional companies change over time is an empirical matter. It could have been that exceptional performance is typically achieved through relative intransigence: find a winning formula and stick with it. Eventually it will be overtaken by events or the competition, but little matter; nothing lasts forever. On the other hand, superior performers might be characterized by change. In this case, we would like to know if there are any guiding principles that might help determine when and what to change.

No behaviors we studied suggested any significant association with performance. The only thing that seemed to matter was whether a given behavior contributed to better before cheaper or revenue before cost.

The Bottom Line: There Are No Other Rules

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